" Attention Walmart shoppers : despite what you ’ve been told , you ’re paying the tariffs . "

If you shop at Walmart…well, expect to pay higher prices. Earlier today, Walmart’s CFO, John David Rainey,announcedprice increases on a range of products, citing the impact of Trump’s tariffs as the primary driver. Shoppers may actually feel the pinch real soon, as Rainey toldCNBC, “This is a little bit unprecedented in terms of the speed and magnitude in which the price increases are coming.”

This is pretty significant, as Walmart is the largest retailer and grocer in the US, which means that even with its buying power, it must still pass on price increases to shoppers.

For many people, this feels like yet another “play stupid games, win stupid prizes” moment — especially since critics have long warned that Trump’s tariffs wouldn’t hurt foreign countries, but that they would ultimately be paid by American consumers.

With Trump’s tariffs now driving up costs on everyday things, despite his promises to lower them, I rounded up some of the sharpest, funniest, and most on-point reactions from Twitter (X) and Reddit to the news of Walmart’s price hikes:

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1 . The condition " groceries " is NOT old - fashioned , you dimwit.2 . Groceries are NOT down either . They ’re up . And Walmart * just * announced that they ’re going to have to enkindle prices . The folly is astounding.pic.twitter.com/EafuSylQhp

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Person in blue uniform pushes a cart outside a Walmart store with a U.S. flag in view

Grocery store display with various packaged foods and signs showing prices $5.43 and $4.94

Trump at a podium speaks beside a large board displaying reciprocal tariffs for various countries

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Comment criticizing Trump, suggesting companies are no longer supporting him as reality sets in, noting Walmart shoppers are his base

Tweet from Tom Bonier: "Attention Walmart shoppers: despite what you've been told, you're paying the tariffs."

Comment discussing how 30% tariffs are likely to lead to price hikes, with 1.8K upvotes

Tweet discussing Walmart raising prices due to tariffs and suggesting that MAGA supporters might not be affected, humorously implying wealth

Social media post suggesting Trump plans to call Walmart to discuss political actions

Tweet by Melanie D'Arrigo stating skepticism about Walmart lowering prices long-term, mentioning capitalism and corporate greed

Tweet from Art Candee: Walmart is raising prices due to Trump's tariffs, not Biden's. Ends with "Bravo, MAGA." Includes a displeased emoji

Reddit comment discussing potential future impact of tariffs, noting increased awareness once effects are felt

Screenshot of a tweet from Jo, saying Walmart raising prices due to buying power means others will too, questioning MAGA's idea of "winning."

Comment under username "Ludestar" discussing inflation and Trump's promises, with reactions and reply options shown

Tweet by @buffys: "republicans, you got exactly what you voted for."

Reddit comment by Expensive-Cap3159: "This isn't good coming from Wally's World. More bad to come this summer." 141 upvotes, 7 replies

Tweet asking if Walmart knows that the other country pays the tariffs, by user Hayden (@the_transit_guy)

Tweet from Governor Kathy Hochul criticizing Trump's plane expense versus rising Walmart prices for mothers