" It ’s giving ✨ generational psychic trauma ✨ . "

In case you haven’t heard, the iconichorror filmfranchiseFinal Destinationis coming back after FOURTEEN years away. (The last film,Final Destination 5, came out in 2011!)Final Destination: Bloodlineshits theaters in just a few days, May 16, and I just have to say…the marketing is out of control. Like, I’m TRULY obsessed with it.

Before we get going, for a refresher, let’s revisit one of the most unforgettable death sequences from the entire franchise: The logging truck.

So, the logging truck disaster is the opening “premonition” sequence inFinal Destination 2.Basically, thanks to a loose chain and a hot cup of coffee, a bunch of people die in a horrible highway accident.

The scene is W-I-L-D and famously “traumatized” millennials (as well as anyone else who has seen the movie). I mean, if you’ve ever driven behind a logging truck IRL, there’s, like, a 99.99% chance you’ve had this same intrusive thought.

The death scene is so famous, in fact, it’s become a meme:

Anyway, fast forward to 2025, on the eve of the newFinal Destination Bloodlinesrelease, and it would seem the filmmakers want to re-traumatize us all and are going HARD with marketing like this:

Yes. That is a (fake) logging truck advertising the new movie.

In the viral TikTok video (which has 2.7 million likes) fromrhyszx, commenters had pretty much the same jokes about “generational trauma” in response to this brilliant bit of marketing:

And if the logging truck isn’t enough…there’s also this scream-worthy billboard featuring “people” falling to their death.

Ahhh…good times.

Final Destination Bloodlineslands (like a log) in theaters THIS Friday, May 16. So, buckle up, it’s going to be a wild ride. And here’s the official trailer in case you want to get a taste of what’s to come:

A person in a dramatic scene appears to be yelling, standing under a suspended chain above

Warner Bros. / Viayoutube.com

Three image sequence shows logs falling from a truck on a highway, one rolling toward a police car with a shocked driver

SUV crashing into a fallen tree on a highway, impacting front-first and lifted off the ground; other vehicles are visible in the background

A person is in a car, looking worried with facial injuries. The car is then shown exploding after being hit by a large vehicle

Image of a truck carrying large logs on a highway, with text humorously noting generational differences in reactions to the sight

Truck on highway carries logs; back advert shows logs perfectly aligned into pizza slices, creating illusion of stacked pizzas on top of truck

Truck loaded with logs on the highway. Back of the truck features a "Final Destination" movie poster

Comment saying, "Not them playing around with our trauma," with 239.2K likes and a crying emoji

Comment by "Patet Omnibus Veritas": "generational trauma" with a sad emoji, liked 20.1K times, posted 5 days ago

Comment on marketing: "10/10, but my childhood trauma: highblood/10" with skull emojis, liked by 104.5K

Comment reads: "it's giving generational trauma." Received 6,643 likes

Rosalind Quinn comments, "Damn they're just embracing it aren't they ???," on a social media post, with 3,802 likes

Billboard with "Final Destination 6" movie ad appears as if two people are climbing it, creating a realistic, startling illusion for passersby