" ten its your turn of events to change back to Twitter . "

Once upon a time, Warner Bros. Discovery decided to drop HBO from its streaming service’s name to just become Max, but it’s changing… again.

During that identity crisis, it was rather tricky to figure out what was happening because HBO and Max branding existed separatelyandtogether, even though the streamer didn’t have the combined name anymore. It was exhausting.

In an announcement at Warner Bros. Discovery Upfront 2025, just a couple of months after Max changed the color of its logo to look like HBO’s classic color scheme, the company revealed the switch-back.

People immediately started cracking jokes at the flip-flopping name. Some people completely ignored the first few waves of name changes the entire time.

Another person said, “LMAOOO they saw everyone was deadnaming it either way and changed back.”

A bunch of people are finding the name switcheroo and switch-back quite hilarious, and found more than one way to clown the streamer’s apparent identity crisis.

This person suggested it’s a “missed opp not to call it HBO To The MAX,” and I audibly gasped.

Some people took the opportunity to tell “X, its your turn now to change back to twitter.”

But, the best part is that Max… I mean, HBO Max (or is it still just Max for now?) got in on the joke, too.

Your move,@X.https://t.co / rmYZovUkEN

V2 approved by legal.pic.twitter.com/uUhH3RU4T6

Explaining to my friends I work at HBO Max again.pic.twitter.com/NSJFrNXrm3

A person in a patterned shirt appears skeptical, with text overlay: "….really?"

What she said.pic.twitter.com/nUDClK8i9 G

fracture : White smoke was seen coming from the Warner Bros. water tower . A new trade name has been chosen.pic.twitter.com/DOC8LIWR4x

What do we think?pic.twitter.com / vafh1bQ7fv

A man with a bandaged nose on the phone with the text "I won." Image is a humorous reference to HBO Max's name change discussions

everyone ’s allow to change their mindspic.twitter.com/vb5Y4MbClL

We love a stream queen who can poke fun at herself. That’s icon behavior (even though the literal icon keeps switching).

What do you think about the HBO Max name change? Let’s enjoy the fun, especially if @StreamOnMax is leading the charge.

Person laughing with eyes closed, wearing a sleeveless top and necklace. Caption above: "I never stopped calling it HBO Max btw, maybe I'm the problem."

Tweet by @buffys: "LMAOOO they saw everyone was deadnaming it either way and changed back."

Person in a tuxedo making a dismissive gesture with the caption "You know what? Nevermind, man."

Scene from streaming content with a group of people, one speaking. Tweet text jokes about the return of HBO Max

Man speaking emphatically to a woman indoors, with subtitles reading "SNIP, SNAP! SNIP, SNAP! SNIP, SNAP!"

Animated character holding a model airplane, saying, "Yeah, well, I renounce my renunciation," in a room with bookshelves

Side-by-side comparison of Max Goof: casual red shirt vs. futuristic yellow outfit with sunglasses

Two side-by-side images of the same man in a room. The caption humorously suggests no visible change between the "before" and "after" photos

Tweet by Erik Davis: "feels like a missed opp not to call it HBO To The MAX"

A tweet by user "kanishk" suggests that X should change back to Twitter

Person wearing hoop earrings and patterned top smiles slightly, text reads "I'm back!"