It comes years after Gwyneth appeared to know nothing about a caboodle of Goop products during a memorable appearance on Jimmy Kimmel ’s talk show .
Back in 2020,Gwyneth Paltrowmemorably sold acandle called “This Smells Like My Vagina”for $75 via her website Goop.
The scent — which was ablendof “geranium, citrusy bergamot, and cedar absolutes juxtaposed with Damask rose and ambrette seed” — was described as “funny, gorgeous, sexy, and beautifully unexpected.”
At the meter , Gwyneth state that the dissentious candle kind of come about “ as a antic . ” Sheshared , “ One day , we were smell out dissimilar bouquet and I was joke around , and I smelled something and I said … ” before pointing at the standard candle , which had “ This smell Like My Vagina ” print across the front . “ But then I was like , would n’t that be cool if somebody actually had the intestine to do that ? What a punk - tilt , feminist statement , to have that on your tabular array . And then he * made it . I thought he just made me one as a joke , but then the next thing I knew , it was on my website , ” she added .
Interestingly , this came shortly after Gwyneth — who afterwards free candles called “ This Smells Like My Orgasm ” and “ This Smells Like My Prenup ” — seemingly knew nothingabout a bunch of Goop product as she reacted to them hold up onJimmy KimmelLive .
Fast-forward to today, Gwyneth has defended the candle once more, claiming again that she seemingly had no clue that it would actually get made once she joked about the vagina-esque scent.
During an appearance at the 2025Mindvalley Manifesting Summitthis weekend, Gwyneth recalled, “That product is so fascinating because we were messing around with different scents one day. And I smelled something and I was like, ‘Oh, that smells like…you know.”
“I was joking. And then [Douglas] was like, ‘Oh we should make that a candle and put it on the site,’” she said, referring to Douglas Little, who works on all Goop fragrances.
“All of a sudden, it was literally on the website. And then we broke the internet again. And then it took us a long time to live that one down,” she said.
“ But I prevent it on the situation because there is an expression to woman ’s sexuality that I think we ’re socialised to feel a lot of shame . And I sort of loved this kind of thug rock idea , ‘ We are beautiful and we are awesome and go fuck yourself , ' ” she add together .
“ I do n’t believe this for a crashing second , ” someone wrote . “ Nah , ai n’t buy this tailspin , ” another echo .
“ No she was serious when her and dude released that candle … Ppl believe everything lol things just do n’t get released like that in a ‘ whimsy , ’ ” one more persontheorized .