" This is how you simplify a message . "

There was a mayoral race in Omaha, Nebraska on Tuesday.

For context: Republicans havecontrolledthe mayorship in Omaha since 2013, but not anymore.

Democrat John Ewing Jr.defeatedthree-time incumbent Jean Stothert, ending that Republican streak. He also made history by becoming Omaha’s first Black mayor ever.

Now, let’s talk strat.

The Nebraska Democratic Party tweeted out this image last week:

The context of that image is that Jean Stothert’scampaign ran a TV adsaying Ewing “stands with radicals"on the issueof boys using girls' bathrooms and playing in girls' sports.

Having said that, this picture is going viral.@admcrlsncalled it, “Unironically probably the most effective messaging Democrats have ever done on trans issues.”

Democrats in the replies are absolutely eating it up.

“This is how you simplify a message,” one person said.

“The imagery is what really brings this all home. Can’t stop laughing at the top pic,” another person pointed out.

And this person brought it home with: “No bc these potholes are diabolical. potential class action lawsuit type bad.”

I guess it looks like Dems found a strategy that actually works!

Cityscape featuring a tall, illuminated skyscraper dominating the skyline amid various buildings and empty parking areas at dusk

Text on image: "OMaha Flip: Democrat John Ewing Jr. defeats Republican incumbent Jean Stothert in mayoral race, per Decision Desk HQ." Party control shifts

Article image

Article image

Split image comparing priorities: top shows woman under bathroom stall with text "Jean is focused on potties"; bottom shows pothole and man with text "John is focused on fixing potholes."

Tweet showing a political meme: "Jean is focused on potties, John is focused on fixing potholes," with photos of two individuals and text about a Nebraska election flip

Tweet with a meme contrasting focus on potties vs potholes. Text emphasizes prioritizing real issues over culture wars

Tweet by user @Landiggy11: "This is how you simplify a message." 7,161 views. Date: May 14, 2025

Tweet mocking politics with an upside-down person in a bathroom labeled "Jean is focused on potties" and a person near a pothole labeled "John is focused on fixing potholes."

Tweet by grace: "Love it." The image shows a meme. Top: Woman upside down with text, "Jean is focused on potties." Bottom: Man in suit, text, "John is focused on fixing potholes."